Water Responsible Beauty | World Water Day

The Global Risks Report 2019 highlighted water scarcity as one of the greatest threats of the decade. Due to this, the cosmetics industry has a significant role to play in reducing its negative impact on this recognised global crisis.

With water demand set to outweigh supply by 40% by 2030, and set to increase by 55% by 2050, the Cosmetics industry must embrace change to counteract the consequences.

What’s more, water use has grown globally at more than twice the rate of population increase in the last century – what will this look like in another century?

Did you know?

The average person directly uses around 140 litres of water per day. On top of this, we indirectly use anywhere between 1,500-10,000 litres of water per day – eg. food and clothes production.

The Three Approaches

There are three ways the Personal Care industry can protect this precious resource and our planet – these are;

Waterless Formulations – Evonik

On behalf of Evonik, Surfachem supplies a range of waterless Personal Care and Cosmetics ingredients. All the below formulations are designed for sustainability conscious consumers, allowing them to minimise their water footprint.

Face & Body Cleansing StickPEG-free. Easy application directly on wet skin
Easy Smoothing Hair StickHair stick highly suitable for ponytail and braid hair styles
Natural Sun Protection StickConvenient natural non-drip, mess-free application and ease of use for reapplication on the go
On-the-go Sunscreen Stick SPF 50Quick absorption and low oiliness - gives matte appearance in stick formulations
Hair Conditioning BarPEG-free. Highly efficient due to high concentrated formula. Travel-friendly due to leak-free format
Solid ConditionerPEG-free. Highly efficient due to high concentrated formula. Travel-friendly due to leak-free format, small size and lightweight

– Mintel, Energy Saving Trust, BBC News

Thursday, 19 March, 2020