About Chillax

The Chillax concept examines the popularity of luxury spa products that can be used at home.

The number of home-use spa products featured in media outlets such as Vogue and Glamour is increasing, with body care, shower products, nail care, bath additives and spa sets all proving popular.

Existing players in this market include The White Company and Temple Spa, both boasting a range of luxury spa products.


Due to this identified trend, we’ve developed five luxury spa product concepts, carefully created to leave consumers feeling pampered from head to toe. AAAAAND Chillax…

  • Head – Rich, kind care for your scalp and for your comfort
  • Face – Indulge your skin with a calming coco chill-out cleanse
  • Body – Rub away your stresses and release your free spirit with the relaxing power of hemp Oil
  • Hands – Treat dry cuticles with a healthy hemp butter
  • Feet – A rich feel cream for luxury relaxation
  • Atmosphere – Create a relaxing environment

Hemp oil, a product whose use in new product launches grew by 170% between 2018 and 2019, is a crucial element here. One notable head care formulation that Surfachem developed included 1% hemp oil (INCI: Cannabis Sativa Seed Oil) from Aldivia for conditioning, with regenerating and anti-inflammatory attributes.


Here’s some of our fragrance pairings for this concept;

Thursday, 16 April, 2020