Today’s Consumers
According to Mintel, there are three key trends that are emerging from today’s skin care consumers:
- ‘Health as the new wealth’ is a mantra for consumers when looking for beauty solutions
- Research with advice is how these skintellectuals learn to evaluate purchases
- These consumers believe in science and place value on proven solutions
About Ceramide III EP MB
Ceramide III EP MB, from Evonik, is an easy to process blend of Ceramide III. Based on vegetable raw materials, Ceramide III EP MB is an active, skincare ingredient that strengthens the barrier and supports dry skin recovery.
As our skin endures the natural processing of ageing, the level of ceramides in the skin decreases. This weakens the skin barrier, leading to dry, dull and blemished skin. Ceramides demonstrate proven efficacy improving these skin conditions by building a protective layer that keeps moisture within the skin.
