Market Trends
According to Mintel, the German deodorants market is set to be worth €814 million by 2023. This sector has already seen year-on-year growth since 2017, and is forecast to grow over the next few years.
About TEGODEO® A 30 eco
TEGODEO® A 30 eco, from Evonik Dr. Straetmans, is an odour absorber active blend with natural compliance for deodorant applications. It is suitable for both aqueous and hydroalcoholic formulations, and doesn’t inhibit natural transpiration.
Deodorant Trends
Here’s some of the key areas to focus on within this sector (Mintel);
- Growth in biodegradable board or refillable packs
- Added benefits – e.g. gives healthy-looking and ‘glowing’ underarm skin, or addresses concerns around uneven skin tone, pollution etc
- Versatily – combo spray/roll-on
- Hybrid deodorant formulas that blur with skincare
- Personalisation trends
- Active beauty – portability, small pack sizes that fit in a gym locker, and focus on sweat protection
- Natural – Of the 4744 deodorant launches in Germany last year, 23% of them had a natural claim
Consumer and Formulator Benefits
| Consumer Benefits | Formulator Benefits |
| Highly effective and reliable odour absorber | Ideal solution for aqueous and hydroalcoholic formulations |
| Natural ingredient | Has no bactericidal or fungicidal properties and therefore no interference with natural flora of axilla |
| Mild and gentle on the skin | Halal certified and compliant with certified natural cosmetics |
Brochure | Download
Download the deodorant actives brochure here and find a detailed overview about different demands of deodorant formulations.
For more information regarding the above ingredient, please get in touch at sales@surfachem.de
Sources: Mintel GNPD
