Snow mushrooms have been a staple ingredient in Ayurveda and traditional Chinese medicine for thousands of years due to their exceptional healing powers. Now, we are seeing them become increasingly popular within skin care products worldwide.
Thanks to their multifaceted wellness benefits, mushrooms are predicted by experts to be the ‘next CBD’. The rise of CBD in the cosmetics industry continues to offer brands the opportunity to introduce playful, risqué branding – this is similar for mushrooms, as we witness more and more indie brands tapping into mushroom marketing and its psychedelic alignment (Stylus, 2022).
The fungus extract functions in a similar way to hyaluronic acid, which can hold up to 1,000 times its weight in water. Snow mushrooms boost hydrating power and are rich in fatty acids, which helps retain skin moisture while stabilising the skin barrier. Beyond skincare, wellness products are also being formulated with mushrooms to reduce both stress and anxiety, as well as to aid people with sleep.
Want to add snow mushroom to your next skin care formulation?
HyaCare® Tremella, from Evonik, is a natural hyaluronic acid mimetic with exceptional moisturisation and water retention properties. This speciality ingredient provides humectancy, antioxidative and skin defense properties. It is particularly suitable in masks, as well as eye, face, neck, hand and foot care products.
Monday, 11 April, 2022