Between 2020 and 2023, the German Sun Care market is expected to grow by 7.2%. Within this sector, the most popular products (in order) include; sunscreen, after sun and self tanning products (Mintel).
Natural & Clean
Mineral or more eco-friendly sunscreen formulations that tap into ‘clean beauty’ trends, by building a narrative around ingredients, and by using transparent safety-related accreditation, have greater potential to stand out in the market.
Multi-functionality & Convenience
In the last few years, we’ve witnessed blurred lines between Sun Care and Skin care formulations as consumers demand multi-functional products. For example, 10 years ago, Factor 50 would have been applied only in hot climates, but in the present day, consumers are conditioned to utilising high factors daily in facial moisturisers and their colour cosmetics products (Cosmetics Business)